Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with CUA Creative Arts and Culture Training Package version 2.0. |
Application
This unit describes the skills and knowledge required to produce creative and innovative photo images based on visual communication theory.
It applies to individuals who research and evaluate visual communication theory and use it to inform their practice.
No licensing, legislative or certification conditions apply to this unit at the time of publication.
Unit Sector
Visual communication – photo imaging
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Research role of photo imaging in visual communication |
1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources 1.2 Investigate theories and commentators on conceptualisation, production and use of photo image 1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use 1.4 Critique, using visual communication theory, a range of photo images and themes |
2. Use visual communication in photo imaging practice |
2.1 Determine intent of visual communication and target audience for photo images 2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images 2.3 Present photo images using range of visual communication modes and media |
3. Evaluate visual communication in photo imaging practice |
3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience 3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.1-1.3 |
|
Navigate the world of work |
3.2 |
|
Get the work done |
1.1-1.4, 2.1-2.3, 3.1, 3.2 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
CUAPHI501 Apply visual communication theory to photo imaging practice |
CUVPHI516A Research the role and use of the photo image in visual communication |
Updated to meet Standards for Training Packages. Title change. Minor edits to performance criteria. |
Equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5